Masdar is a commercially driven renewable energy company based in Abu Dhabi, United Arab Emirates and is a subsidiary of the Mubadala Development Company. A strategic government initiative, the company has a mission to invest, incubate and establish the new energy industry in Abu Dhabi and around the world. Masdar is playing an important role in extending Abu Dhabi’s energy leadership beyond hydrocarbons. By adopting an integrated, holistic business model – merging higher education, R&D, investment and sustainable living – Masdar can meet the changing needs of the evolving industry.